A Sustainable-ish Surf Travel Company
What we do and offer could just be written off as bourgeois self-indulgent nonsense. Fair enough, we recognise that, but since day one we committed to being good, doing good and using our business as a vehicle to add more than it takes. Using it as a vehicle to bring about positive change for us, our staff, our guests, our local area and our environment – all inspired by Patagonia’s no-nonsense approach to business; people, planet & profit in equal measure – without being embarrassed about the latter.
We have always donated 1% of our total income to Surfers Against Sewage via the 1% For the Planet scheme, we’ve donated to SISP (Sebastian Indian Social Projects, founded to uplift the poorest people living in the coastal communities of Kerala) as well as employing their protégés; we have run free surf clubs for local kids.
Recently, we have upped our game.
Natalie Fox is working with us to develop our sustainability goals, plan and actions using the UN’s Sustainable Development Goals framework – resulting in our very own Sustainable-ish thinking and plan (it’s why you’ll sometimes see our goals abbreviated as SDGs). We have chosen 7 goals to work with that are most relevant to who we are and what we do: 4 primary goals that we champion (stuff that we will do) and 3 secondary goals that we support (stuff we can help with by supporting a partner).
Subsequently we also joined forces with and committed to Tourism Declares A Climate Emergency (a global community of organisations committed to aligning their plans with the need to cut global emissions in half by 2030) and we made the UN’s Climate Neutral Now Pledge (a group of companies committing to act now in order to achieve a climate neutral world by 2050).
As soon as we can we aim to start the process to join the growing ranks of people using business as a force for good and becoming a B-Corporation (B-Corps are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose).
Because a travel company cannot actually be sustainable. And feeling like we are always failing could make it easy to give up. We accept that sustainable travel is a process not an actual goal and that keeps us working towards being the very best that we can be.
Check out more of our work in this area through the following links:
The Annual Impact Report
Each year we’ll be reporting on all of our sustainability efforts and activities, and making the results public here. And of course we won’t always achieve all that we set out to but but being open and transparent about that is a big part of the process.
2021 in a nutshell
Of course much of 2021 was focused on us surviving the pandemic, which meant the attention of our smaller-than-ever team was focused on trying to keep the doors open and some of our sustainability projects were sidelined. It’s easy though to just remember the things we didn’t achieve – the report reminds us of all that we did achieve too. We’ve also set the foundations for more positive change again in 2022 – and we hope you’ll join us at one of our retreats, so you can be part of the solution too.